What is digital marketing? How many types and what is it? Benefits and future needs-2023

Abdullah

Dec 23, 2023

What is digital marketing? How many types and what is it? Benefits and future needs-2023

What is digital marketing? (what is digital marketing in Bangla)

What is digital marketing in this post?

What are the types of digital marketing and what are the details about digital marketing.

Digital Marketing Online Marketing or Internet Advertising, whatever you call it, marketing your company or organization online is very important nowadays.

What is digital marketing? How many types and what is it? Benefits and future needs-2023

Because internet usage has doubled in the past decade and this change has greatly affected how people buy/sell products and connect with businesses.

Through digital marketing, you can easily connect with your potential buyers or customers and inform them about your products.

The most important thing is that you can connect with those customers online and communicate with them very easily. In view of this, I will try to discuss with you today in this post what is digital marketing, what are the types of digital marketing and also some other questions related to digital marketing.

What is digital marketing?

Digital marketing is basically conducting a product or marketing campaign online using digital media and digital technology. There are all types of online marketing through which we adopt all the methods to market a product or campaign, all of them together are digital marketing.

In other words, digital marketing refers to marketing carried out using electronic devices or media. Digital marketing is a broader term for all advertising delivered through electronic media.

When people hear and talk about digital marketing, it is true that most of them think about different types of internet media.

For example, email, social media, websites, and search engines. Basically, anything connected to the internet through smartphones, tablets, laptops, desktops, etc.

Digital marketing can be done both online and offline. Digital marketing can be done both online and offline and in both cases, a well-rounded digital marketing strategy is very important.

Advantages of online digital marketing

What is digital marketing? How many types and what is it? Benefits and future needs-2023

Through digital marketing online potential customers will be able to attract local buyers to your products very easily and quickly. As a result, the sales of your product will increase very quickly.

By using the techniques of digital marketing, you can reach a large number of buyers or customers in a short period of time at a very low cost and easily, which cannot be done using conventional means.

You can reach your target audience or customers easily and communicate with them quickly.

Nowadays digital marketing online is very effective to reach and survive in this global market. And with this digital marketing you can save money and reach more customers with less money than conventional marketing methods.

What are the types of digital marketing?

Although digital marketing is popular nowadays, its practical scope is very large. It is important to specialize in certain areas to do well in this sector.

Today I will try to give you some idea about the types and what is digital marketing and why they are important.

Digital marketing is usually of many types. Among them, today we will know about the things that are most used in digital marketing.

Types of Digital Marketing

SEO (Search Engine Optimization)

Online advertising

Social media marketing

Email marketing

Affiliate Marketing

Contact Marketing

Inbound Marketing

Online press release

SEO: Search Engine Optimization

A very important part of digital marketing is SEO. SEO is complete search engine optimization (search engine optimisation). Abbreviated SEO (SEO).

SEO What is SEO?

SEO is the process or method we adopt to make our apps or websites friendly to different search engines ie Google and Yahoo. We can call it Search Engine Optimization or SEO.

Suppose we want to download a song, then what we usually do is search by writing the line of that song in google. Now notice that after we press the search button google shows the name of some website where we can get that song. Thus google shows 10 website names per page.

What is digital marketing? How many types and what is it? Benefits and future needs-2023

Now you may be wondering why some sites are on the first page, and why the rest of the websites are on the back page - is it Google's wish or is there some other reason behind it?

Surely the first page sites have something special that other sites don't have. This particular thing is the technique of seo, through which you can also get your website on the first page. And if you bring the first one, you will get many visitors for free from here.

Search Engine Optimization or SEO is again of two types:

On Page SEO

Off Page SEO

On Page: On Page SEO is all about the work done inside the website

On page SEO is called. Many call it technical ACO.

Off Page: Off Page SEO is work done outside of the website. On page SEO is the building of various links known to the website.

Online advertising

Online advertising is the type of advertising or advertising campaign that we conduct for the purpose of selling or promoting various products or services online.

Online advertising/advertising is not like traditional advertising. It actually takes visitor action i.e. when a visitor clicks on an ad then basically those who do the ad have to get paid a certain amount.

These online advertisements are mainly of different types. For example:

Content Marketing

Currently the most popular and effective marketing of digital marketing is content marketing. One of the most powerful marketing is called this content marketing. Content basically means blog posts, images or videos. Let's look at some popular content marketing.

Blog post

Image

video

Infographic

Blogpost: We all probably understand blogpost. The different types of posts we see on different websites are blog posts. And what you are reading this post is also a blog post. Also, marketing as a guest by posting on other popular websites in addition to your own website is a blog post.

Images: Images that we see used in various marketing campaigns on social media or images that we ourselves collect or use for various posts are image contacts.

Video: Video contact marketing is the video content marketing that we create for YouTube or other video sharing sites. There is a reason for everything, maybe we are creating videos to collect visitors or to sell a product. In that case, this video is a content.

Infographics: Infographics are graphical presentations on a specific topic.

Inbound Marketing

Simply put, inbound marketing is the process of helping potential customers find your company. It often happens before the customer buys a product that the brand that is initially contacted is the preferred product and after the delivery of the product many times it turns out that he did not get the product that he wanted.

Inbound marketing is a strategy that uses various forms of pull marketing — content marketing, blogs, events, SEO, social media, and more — to create awareness and attract customers to a company's new product. Mother works to maintain the quality of products preferred by customers.

While outbound marketing focuses on finding customers, inbound marketing focuses on visibility, so your potential customers come to you. In addition, inbound marketing is an important part of digital marketing to focus on increasing customer awareness, building relationships and generating leads.

Online press release

Online press releases can promote your business through various marketing techniques such as search engine optimization, link building, social media marketing and content strategies. There are many benefits to doing a business promotion campaign through the use of online press releases.

Online press releases help build credibility with business-related and information published by your business (you must never publish false information). Your press releases can be used as the basis for other online article topics.

Your press release can be used to cite material that media outlets pick up. Online releases can work for linking bloggers or social media enthusiasts.

This will not only establish credibility and reliability for your brand or product online, but also when other websites (blogs, news sites, industry journalists, etc.) take the information and link it to your website, blog, or press release, which is your It plays an important role in popularizing the product or organization.

By creating this link,

As more people get a chance to read about your business, chances increase.

Your link building efforts help popularize your products every time new sites link to them.

Your press release can be posted on major forums and information sites like Reddit or Digg or can go viral through social media sites like Facebook, Twitter through this online press release.

Benefits of Digital Marketing

We have understood a lot from the above discussion that what are the benefits of Digital Marketing? After that I gave some examples.

What is digital marketing? How many types and what is it? Benefits and future needs-2023

Advantages of Digital Marketign are discussed below:

1. Business can be managed from home through Digital Marketing.

2. Products can be bought and sold by doing market research.

3. Customers can be informed about the product at home.

4. Target customers can be identified and products can be sold.

5. Product marketing can be done at low cost.

6. The movement of the business is very easy to understand.

7. More profit can be achieved with less cost.

8. John

Feeling low energy.

Through digital marketing, products can be promoted to the maximum number of people and business success can be achieved.

What is the impact of digital marketing on business?

Think about it, you are doing Traditional Markeing (Traditional Marketing) such as: Poster/Banner/Leaflet/Billboard/Miking/TV or Radio Advertisement/Magazine Advertisement/Wall Writing/Office Visit etc., are you getting target customers?

Or how much time and money you can save. How much less manpower can you do this traditional marketing. It is not happening, as the cost is more in this traditional marketing, it takes more manpower.

Suppose, you will sell only boys' products and for 20-28 years old or you have a restaurant in Uttara. You want to do marketing in Uttara area. How much can you sell in Traditional Marketing?

The cost of advertising in traditional marketing method is very high and it is not possible to advertise here in the case of all traders. So you can understand the extent of the problems of conventional marketing.

But with Digital Marketing method, you can open E-Shop online, do targeted advertising. You can target people from any part of the country and sell products. You can collect customar data later, you can easily advertise new offers to them for free.

Currently, internet services and smart phones have spread in the provinces, people watch TV now, I can't tell you when was the last time I watched TV, but I have to spend 3 to 5 hours a day on the Internet and Social Media. Wall writing is old-fashioned in today's era, few people see it. Put To-Let on it.

If you talk about the leaflet, you will see that they throw it away. In that case as a marketer or for business expansion, you must adopt Digital Marketing methods.

How is digital marketing as a career?

Currently, every private company in Bangladesh is doing various types of digital marketing campaigns to promote their products and services. Companies have to invest lakhs of rupees for these marketing campaigns. And companies need a lot of skilled digital marketers to manage these campaigns properly.

Today almost every private company has a digital marketing team. Here you can also build up the skills of digital marketing and become an efficient digital marketer, you can create your own career. And can work with a very good amount of celery.

Because currently the demand for digital marketing is huge. If you go to BDJOBS and do a search, you will find that out of 50 categories, around 20 to 25 categories are looking for digital marketers. As you can see, digital marketing is currently in huge demand.

It is inside Bangladesh. If you are a skilled digital marketer. Then you can build your career by freelancing. Currently there are plenty of jobs in digital marketing freelancing marketplace. Here, digital marketers of Bangladesh work regularly to earn millions of rupees. Creating their own careers. No one is chasing jobs anymore.

Besides, there are many digital marketers in Bangladesh who have opened their own digital marketing agencies and are doing marketing for other private companies. So it can be said without a doubt that digital marketing career is very good and can make a working career nowadays.

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What is digital marketing? How many types and what is it? Benefits and future needs-2023